THE SCIENCE : What is keratin?
Keratin is a protein and the major component in skin, hair and nails; in fact, the hair is mainly comprised of keratin-associated proteins. Keratin acts both as an external protective protein in the cuticle (the outer layers of a hair strand) and as an internal structural protein in the cortex (the inner core of the hair that helps determine its strength).
Keratin is depleted when hair is damaged physically, chemically and/or from environmental factors, such as the sun. This keratin loss exposes the hair’s cortex, making it susceptible to additional damage, and causes porous spots to develop—much like potholes in a road. Replenishing lost keratin helps to correct porosity and smooth the hair’s surface. It restores strength and elasticity, giving the hair a more youthful, healthy appearance.
Straightening vs. Smoothing
Keratin Complex Smoothing Therapy is different. Conventional straighteners or relaxers may break the protein bonds within the hair’s structure, causing each strand to reform into a permanently straight shape.
Keratin Complex’s revolutionary technology does not break the hair’s bonds, instead delivering the versatility of smoother, healthier-looking hair that can be styled wavy or straight as desired.
Keratin Complex’s signature keratin works effectively on all hair types. Unique Smoothing Therapy treatments contain high concentrations of keratin that penetrate throughout the hair structure, and then are sealed within the cortex to repair damage.
What is unique about Keratin Complex Smoothing Therapy?
The innovative technology in our Smoothing Therapy treatments binds keratin to the hair. This process helps prevent humidity from penetrating the hair, thus locking out frizz. In addition, Keratin Complex Colour Therapy incorporates this signature keratin technology into the hair-colouring process, which helps to make the hair stronger and smoother as it undergoes a colour transformation.
Keratin Complex’s signature keratin is comparable to the keratin present in human hair. When used in product
formulations, keratin helps condition, strengthen, revitalize and repair damage. Keratin gives the hair shine, elasticity
and a more youthful, healthy appearance.